WORKING WITH AI

I have a real interest in emerging technology and testing how it can be used to enhance creative work.

The below example was for a Contiki April Fools campaign. Contiki Truth Bomb, a fragrance to capturing the nostalgic scents of Europe, so you can travel back and reconnect with your Contiki memories.

This prank campaign earning PR coverage and make the BuzzFeed April Fools list.

Rather than simple AI prompting, I used a layered process directing the AI creative in stages for added control.

The breakdown: references + prompting > simplified composition for layout > colour grading to brand colours > composite of label > adding motion. Done using Adobe Firefly.