Elevate Your Memories

We’ve always known from past travellers just how life-changing a Contiki trip is. Yet we see travellers treat these life-changing moments as disposable content. Even the biggest moments are quickly buried between less meaningful posts and memes, disappears fast off the feed.

We believe these core memories deserve more than a few likes. Your trip deserves to be elevated.

So we set out to find a way to help our travellers to celebrate them bigger, display them better, and keep them visible forever.

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THE IDEA:

We invited travellers to submit their favourite Contiki photos and the story behind it. Each month we would partner with a different creator (painter, sculptor, graffiti artist, illustrator, custom shoe painter) who would transform one core memory into a custom piece of art. The creators favourites of our past passengers. The process would be documented on their channels: The story, the craft, the elevation. Then the finished artwork is gifted to the winner to display as a permanent reminder of a temporary adventure. Contiki won’t just be remembered, it will be hung proudly for years to come.

The strategic shift:

We will use our creators not just for reach, but to elevate the meaning. We honor our travellers memories and positioned Contiki as something worth displaying - not just posting.

documenting the artistic process, we create content with depth and narrative, not just destination shots.

THE IMPACT

This isn’t a one off giveaway, it’s a content engine with multiple payoffs.

  • UGC with emotional depth.

  • Instead of only using Travel Curators in expected ways like everyone else, we tap into a new type of retrospective travel content using Artistic Curators.

  • Easily scalable. Multiple art styles keeps content fresh while accessing new audiences.

  • Zero travel costs (flights, accommodation, food, activities).

  • Zero risk of missed content capture or real passenger complaints.

  • Ongoing content moments across channels.

Most importantly, extend Contiki memories and position the brand as something worth displaying, not just posting.