CONTIKI VAN
THE BRIEF
The Australian team wanted a Contiki presence at more events around the country - festivals, student, O’week, beach days, and anywhere else young people were gathering.
The problem was one off pop-ups were expensive. We needed something mobile, but could transform to leave a much bigger impact.
Design wrap and customisation ideas.
OPEN NOT CLOSED
We didn’t want a separation between us and those attending. Our brand connects by creating experiences. It wasn’t right for us to be waiting by a van window ready to serve. The design needed to feel like they’d stepped into a Contiki experience before they ever reached the van. The design needed to be open, flexible and have an extended footprint.
Contiki Van - Design Options
Contiki Van - Design Options
EXTENDING THE SPACE
We explored ways within budget and space restrictions to create a wider footprint for our Contiki events.
Exploring how to transform: signage, seating, boundries and surrounding space with illustrations and moodboards.
THE WRAP
Part of the brief was to explore van wrap design options. I felt it was important to leaned into Gen-Z styling as most events would be aimed towards them. Some safer and more corporate options were included by request.
Below can see a few of the inspo for the designs.
