CONTIKI VAN
The brief:
Cost of one off pop-ups and experiential activations high. Want mobile.
variety of different events. Student, festival, young/cool.
Design wrap and customisation ideas.
OPEN NOT CLOSED
After research we realised we didn’t want a separation between us and the people attending. We wanted it open, that they were walking into the event before they ever reached the Contiki Van. Contiki is creating an experience not serving a product. And wherever you go Contiki will bring the vibe.
So we thought how from the very beginning…
Contiki Van - Design Options
Contiki Van - Design Options
EXTENDING THE SPACE
We explored ways within budget and space restrictions to create a wider footprint for our Contiki events.
We explored and created moodboards: signage, seating, boundries and surrounding space.
THE WRAP
Want to lean into Gen-Z styling (plus a couple of safer options requested).
Below can see a few of the inspo for the designs.
