Experimentation

Social Filters

Way to introduce our trips on sale

Introduced the sale

We also run a hidden discount for anyone who smiled

Halloween

Competition the goal was to do a fun social challenge between different Contiki trips and let it play out on social media.

Impressions = 61k

Users = 6k

Captures = 4,665

Social challenge for our audience and travellers to dance along with Contiki Movement in different locations and win big.

This filter laddered into our glitching Cyber Sale treatment and allowed us to easily film content with our Onroad Crew announcing the sale from all over the world.

Valentines

We noticed a lot of noise in our Gen-Z community that Valentines day was becoming outdated…so we thought of a way for everyone to celebrate and be proud of their love; whatever sexual preference or relationship status.

Why? Because love is a milestone that prompts so many to travel. Whether that’s a break-up, proposal, finding love on your Contiki