CONTIKI POP-UP STORE

Travel agents, historically a revenue driver for Contiki weren’t so popular with Gen-Z. So the Australia team decided to take Contiki on tour with Westfield pop-ups showing up throughout the country.

The brief was simple, we have a space, we have sales reps, show us how to use it?

CREATIVE CONCEPTING

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THE INSPO

How it looked

Contiki worked with Dot Dash Dot to bring this to life, the final pop-up combined these concepts as inspiration. Overall the Contiki store caught a lot of attention ended up being a huge success.