Contiki Tattoo Takeover

When testing new positioning, our audience told us: they preferred Contiki’s original promise, No Regrets, over the newer, safer Travel Together.

Because for them, Contiki isn’t just a trip. It’s something that stays with you.

In fact, many of our travellers make it permanent. Every year, group after group get tattoos together on their trip — a shared moment turned into something they carry for life.

So instead of telling people that Contiki creates unforgettable experiences, we let our travellers prove it.

We will turn one of Sydney’s most iconic tattoo studios into a living exhibition of Contiki stories. The walls covered in real tattoos from past passengers, each one paired with the story behind it — friendships, moments, decisions they never wanted to forget.

A modern gallery of memories, told in ink.

And to bring No Regrets to life, we offered free touch-ups for anyone whose Contiki tattoo had faded over time — along with a second chance for those who didn’t get one on their trip, but wish they had.

Because some experiences you forget, others stay with you.

Contiki experiences, you make permanent.